There's a growing trend to support all things local. Plus, if you are pitching a local news outlet, their audience wants to hear about things happening around them in their area.
So if you have ties to the community, work that into the pitch!
For me, I interviewed 3 local business owners in the Winter Park area of Orlando, Florida, so I was sure to mention them by name in the pitch email
Then, we referenced them on camera too, of course!
We wanted to support the local community and local entrepreneurs.
The news station wants that too [which is what really matters!].
So find a way to shout out local businesses and organizations to help get yourself on air.