T.V. producers want people who will be vibrant on screen.
#4: Prepare a quick, clear structure
I like to prep 3 bulleted ‘talking points’ for any segment that I will be on and even share these with the person I’m pitching, so they can ‘see’ the vision and feel that it’s not a lot of work on their end.
I’ve already thought it through!
Plus, that reduces nerves amazingly well because you KNOW what you are going to talk about.
Any question that comes up…just redirect it back to your talking points and you are golden.
Examples could be:
– “3 Lessons Learned by Interviewing Local Entrepreneurs Around the U.S.”
– “The Top 3 Stock Picks for 2017”
– “3 Twitter Trends You Need to Jump On This Spring”
#3: Name drop for credibility
Try not to be douchy about it, but the fact of the matter is that people listen more to those who seem like they are listened to by others.
Especially by others who already have credibility themselves.
For example, as you can see on the exact email I sent to new stations last week, I referenced that we interviewed:
– Jack Canfield (of Chicken Soup for the Soul)
– Jake Paul (who has billions of video views)
– Lewis Howes (a podcasting super celebrity)
You may not have such ‘big names’ but don’t let that discourage you.
Reference clients you have consulted for, or other news outlets who have featured you, or associations you belong to so that their credibility will rub off on you during the pitch.
Still have nothing for this category? Add it to your goals for this month.
#2: Tie into “local”
There’s a growing trend to support all things local. Plus, if you are pitching a local news outlet, their audience wants to hear about things happening around them in their area.
So if you have ties to the community, work that into the pitch!
For me, I interviewed 3 local business owners in the Winter Park area of Orlando, Florida, so I was sure to mention them by name in the pitch email.
Then, we referenced them on camera too, of course!
We wanted to support the local community and local entrepreneurs.
The news station wants that too [which is what really matters!].
So find a way to shout out local businesses and organizations to help get yourself on air.
#1: Be entertaining and educational…but if you have to pick one, be entertaining
What are T.V. news shows for?
True, true…the news is supposed to educate and inform, but these days all our attention spans are as long as a goldfish’s, so if we don’t present things in an interesting way, people will change the channel!
So, make sure you are entertaining above all else.
This ties into having high energy, but goes a step further.
Sit down and think of all the fun facts or interesting quick stories that YOU would want to hear if you knew nothing about your T.V. segment’s topic.
Jot down little phrases to jog your memory, and make sure you share these in a high-energy, big smile, enthusiastic way.
Passion and enthusiasm is infectious, so make sure you are entertaining in how you share yourself and your business through your news story.
Awesome…if you are still reading this, I can tell that you have a real passion for your business and want to make an impact by sharing with more people.
I support that whole-heartedly!
You are awesome!
I have some big goals too. I want to impact 1 billion people by the time I am 40 years old…and I cannot get there without leveraging exposure through outlets that have distribution and attention.
Same goes for you.
Getting more publicity and being seen as an influencer is the only way to really leverage your efforts and make more gains in less time.
Plus, it expands your oh-so-important network while you’re at it!
Apply these 5 tips above and share with me the results!