If you aren’t creating any video content for your brand or business, what are you waiting for?
It starts with simply doing a Facebook Live here and there, a Snapchat, or an Insta story. The first video will be the hardest, but they will continue to get better as you go.
You just have to S T A R T.
Many people that I’ve worked with were scared shitless of doing video. They were worried that they’d look bad on camera or wouldn’t know what to say. I’ve watched so many people grow and get better with time.
It’s so cool to see what’s possible when you just throw yourself into something unfamiliar and continue to work at it.
The truth is, it’s really not so bad once you get yourself in front of the lens.
Yeah, easy for me to say, right? Well, try it out for yourself!
If you’ve never done a Facebook Live, I challenge you to do your first one this week and talk about your journey and your goals.
If you don’t share your goals with other people, how do you expect to accomplish them? You have to ask people to help you get there.
So, go do a Facebook Live, share some Insta stories, and if you want to get a little more advanced, go buy yourself a camera.
You have to start somewhere and not expect perfection.
A few years ago I was creating video content even though I had no clue what I was doing. Once you have a system down you’ll start to feel more comfortable and be able to push past any limitations.
Before you know it, you’ll be creating great video content that brings tremendous value to other people.
Are you still not sure how using video can benefit your brand or business? Check out these 8 reasons why video content is king.
#1 Videos Capture Attention & Increase Engagement
When it comes to creating content, your main objective is to put something out there that will capture the attention of your audience. Videos demand more attention than any other medium and also open up plenty of opportunity for engagement.
#2 Videos Can Explain Everything
Videos are a great way to show how your product or service works because they show things in action. Text-based content isn’t useless by any means, but a video has the power to bring concepts to life in a whole new way. The bottom line is, most people easily retain information that they process visually.
#3 Videos Build Trust & Relationships
When your audience can see you on screen they are able to get a feel for who you are and can start to build a personal connection with you. Conversions and sales wouldn’t exist without trust, so keep in mind that content marketing runs on the long-term relationships you create.
#4 Videos Create An Emotional Connection
This point also connects back to establishing trust. Through video content, you’re being transparent by putting your face, voice, and personality on display. People connect with other people, and this makes video one of the most powerful ways to spark emotions online. Creating content that triggers the emotion of your audience can inspire them to take action and have a positive impact on their decision-making.
#5 Videos Can Increase Traffic
The more time that people spend viewing your content the better. Rather than text where someone can quickly scan through and move on, videos have higher retention rates since more people will stick around to watch them. When they spend a lot of time viewing your content, search engines will recognize that your site has great, trustworthy content and this will affect your ranking in search engines.
#6 Videos Boost Conversion And Sales
If you offer a product or service, add a video about it on your landing page to increase conversions tremendously. Our body’s most dominant sense is vision, and the majority of information that’s transmitted to our brains is visual. If a video is done right and in a way that provides value and a clear understanding of your offer, it can lead directly to sales.
#7 Video Content Is Embraced By Social Media
There are so many platforms out nowadays, and most of them are leaning towards how they can support video marketing. Social media is welcoming plenty of video features to connect with its users. We have Snapchat, Facebook, Instagram, YouTube, and more, and there’s no sign of video content losing its charm anytime soon.
#8 Video Content Can Be Repurposed
There are endless possibilities when it comes to repurposing your video content. Whether you’d like to use images or clips from videos for promotion or share some behind-the-scenes stuff with your audience, one great piece of video content can be repurposed in countless ways.
If you have an important message that you’d like to share with the world, a video is the best way to get it out there.
There are other useful forms of content, but video content will continue to take the world by storm. So, will you be sitting back and watching, or will you be in front of the lens?