Do you strive to build your brand wherever you go? One of the most powerful ways you can do this is by stepping outside of your comfort zone and sharing your stories with others.
What do you do and why do you do it? What did you have to overcome to get to where you are now? Let people see below the surface and build familiarity with your brand.
Whether you’re looking to become a speaker, podcaster, vlogger, stand-up comedian, etc., you have the ability to empower other people with your story.
The most powerful impact we can share with others is through storytelling. If you can learn to tell a great story that’s very descriptive and full of meaning, it can inspire people to act on things they had never considered or believed that they could do before.
The stories that you share can move people, get them to follow and believe in you, and can push them to do things differently in their own lives.
People will not always necessarily remember everything that you said, but they will remember how you made them feel. By stimulating their senses with human emotion and the imagery of your stories, they will be eager to connect with you and support you.
The power of storytelling is E V E R Y T H I N G.
Build up a name for yourself and build up your brand. I look at what Kevin Harrington (the original shark on Shark Tank) has done through building up his name, his relationships, and his connections.
When he joins a company, the company is of more value right off the bat because of his connections.
Aim to build up the value of your brand so that when you do join teams, not only do you bring plenty of insight and knowledge, but you also bring connections and priceless relationships.
I’ll use ShipChain as an example. Kevin Harrington, myself, and Joel Comm and Travis Wright of The Bad Crypto Podcast are part of the advisory board for ShipChain.
With this dream team, we were able to raise $30 million in less than a year. We actually closed our pre-sale and our main-sale in the same week!
The reason we were able to do this is because of the people on the team, their brands, the publicity that we got, and the proof of concept that we had established. We were able to raise a lot of money in a short period of time because of the people on our team.
Something that’s just as important as building connections is building trust.
You can’t build trust with your audience right away, so you’ll have to be patient, put forth the effort, and know that it takes time. A great way to earn trust is to make yourself visible and to be transparent.
You can make yourself visible by putting out a lot of content, whether it’s through a podcast show, videos, or blog posts. You will slowly earn trust over time by consistently providing value to your audience and showing them who you are.
Eventually, the people that have been following you will want to buy from you or work with you in some way.
People that follow me see my videos from 3 years ago up until now and have followed along with me on my journey. My brand is really starting to blow up, which makes it easier to sell tickets for events, create great partnerships, and land new opportunities.
So for you, the big takeaway is, build your brand, build your relationships, and provide massive value.
Always think about how you can continuously build yourself up. Think bigger, be around people that are always thinking big, and surround yourself with people that will push you to keep growing. All of this will cause a snowball effect over time that will lead you to great success.
Share your stories and let them inspire others because doing so will be beyond powerful in everything that you do!