Episode 75: Starting Your Own Business with Jason Bay

Do you want to start your own business but don’t even know where to start? It’s not easy starting your own business, especially if it’s your first entreprenurial venture. Depending on what industry you want to enter, getting a foot in the door can prove difficult. Have you ever considered franchising? If you bought into a franchise, you would be your own boss and run the business how you like but you could utilize the exisiting branding and marketing resourses that the franchise already has. For instance, Starting a cleaning business with a franchise may be much easier than starting your very own independent cleaning business as you would have to compete against the franchise. You can use their alreading exisiting logos, slogans, and any other branding they have as well as their marketing campaigns. If a franchise isn’t in your mindset and you want to start up a business from scratch, then Jason Bay might be your guy. Jason Bay is a guy similar to me who has been in that same position asking himself the exact same questions. In this podcast show Jason walks you through the steps you should take before starting your company or even how you figure out what you want to do.

Jason gives the best advice that all Entrepreneurs should listen to.

3 things to think about when you are starting a business

  1. What are you passionate about?
  2. What demand is there in the market?
  3. What are you good at?

3 Fundamentals for your business

  1. Know your audience
  2. Engage with your audience
  3. Know how to capture your audience

Jason then walks me through the process as if he was working with me to help me with my crowdfunding company. He gives some great Tips on how to market to my clients and speak to them.

Crowdfunding Advice

Main goals of a crowdfunding client

  1. Raising money for their idea
  2. Gaining media attention
  3. Building up your list and creating a Tribe

Biggest Fears of a crowdfunding client

  1. No idea where to start with crowdfunding
  2. Not raising enough money and showing your failure to the whole world

You must know your customers Goals, Fears, and Obstacles. Get in your customers head and figure out what they need. From then onwards, managing your budget is everything. Whether you are using energy supplier comparison sites like Utility Bidder to ensure you are getting a competitive deal on your power, or investing in new areas of technology, every decision you make must be in the best interests of your business. For the sake of the growth of your company, you may want consider business loans to give your business the boost that it needs to make an important leap forward. There are a few common mistakes made when looking for such a loan which this article covers and warns you of. For every company I have ever started, it was because I had a problem or issue that I had encountered myself and wanted to fix it. I always say that my customer is a younger version of myself.

Figure out who your customer is and what they need and give them what they want. It’s as simple as that. If you would like one on one help with Jason, be sure to check out his website at www.genysuccess.com .

By |2017-03-25T15:38:33-04:00November 5th, 2015|BTA Blog, Podcasts & Posts, Uncategorized|


  1. Jason Bay November 5, 2015 at 5:46 pm - Reply

    Thanks for having me on the show Brandon!

    • Brandon Adams November 5, 2015 at 6:10 pm - Reply

      Enjoyed having you!

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