I want you to ask yourself one simple question. Why?
Why do you do the things that you do and why do you pursue certain ventures in your life?
It’s really easy to get caught up in just wanting to build a huge company and have major success, but what is your end goal? What is fueling you to do the things you do?
You need to completely understand your intentions – what are you going to get out of whatever it is you’re doing?
People will spend their whole lives working on something without a true reason behind it. Then, they look back and wonder why they were investing so much time into this thing and if they’re even happy with their end result.
Before you start a business, you should ask yourself these questions:
— Why do I want to do this?
— What do I want my end result to be?
— What impact am I making?
— How will this affect my life and the lives of others?
— Will these accomplishments make me happy?
— Who will I have with me along the way?
These are all things you have to spend some time thinking about.
Back when I was 21 years old, I invented a product called Arctic Stick. I simply had an idea and wanted to pursue it.
When I had the idea, it was more of a passion. I wanted to create this great thing, take it to market, and prove everybody wrong with my success. I thought I was going to spend the rest of my life making millions of dollars off this product and turning it into a huge company.
Looking back now, I realize there was a huge flaw in all that I was doing. I didn’t ask myself why. What was my whole purpose behind this product and this idea that I had?
I’m aware of my purpose now, which is to help people and impact millions of lives. Once I discovered my why I decided only to pursue things that align with that objective. Through crowdfunding, speaking, my podcast, and everything I do, my sole purpose is to help others.
If I had stopped to realize at 21 that I just wanted to help people, I might have taken a different approach with my plans and ideas.
So, why am I sharing this with you? Because thinking through the process of why you want to do something and what you want to get out of it is extremely important.
Ask yourself where this business, venture, or opportunity is going to take you in the next five to ten years. Is it going to be worth you’re time, is it going to be something you’re passionate about, and is it something that you believe in?
See where this thought process takes you. I do this now for every idea or business opportunity that I consider pursuing, and it’s a game changer.
Some of you may not know this, but there was a time where I was selling real estate on the weekend to fund Arctic Stick. This wasn’t a part of my why at all; it was just for the money.
I’ve done a lot of different things that weren’t a part of my why or what I believe in. I did these things to make money, become successful, and prove others wrong – not because they were a part of my vision. But, without a why, you lack a real purpose or path to follow.
When you have an idea as an entrepreneur, you often just go with it and see where it takes you. You’re going a million miles per minute, and you don’t stop to think about the whole reasoning behind it.
But, eventually, you might look back and wonder what you were even doing. And better yet, why?!
Instead, I want you to really think through the process. I know that’s hard because as entrepreneurs, we tend to jump off the cliff and figure things out as we go down. We figure we will just put the parachute together after we take the leap.
But, I’ve learned that it’s extremely beneficial to take more time to think about something before moving forward with it. Understand your reasoning, and if it aligns with your values, goals, and life vision, then go for it!
When you think through the entire process and ask yourself these important questions, you’re going to develop a clear mind on what you want to do. You may also realize how scary it is to go forward when you realize what it takes. Don’t let this discourage you, let it help you determine if what you’re doing is the right move.
If you start with why, you’re going to have a much happier journey toward your goals and success. You’ll have a clear vision of what you actually want. Take time for yourself, ask the important questions, and do the things that bring abundance in your life!