What is a personal brand?
Your personal brand is a direct extension and reflection of who you are and what you’re known for.
How do you want others to see you?
Your brand is your reputation.
It can quite possibly be the most powerful tool in your arsenal to open doors, attract leads, close deals, and build a tribe.
But remember, a brand isn’t just a name or a logo or a set of fonts and colors. People connect with people. You have a face and a voice! Others need to see, hear, and connect with you on a human level.
It’s something you build over time, but by taking the right steps, you can make gains quickly.
Why do you need a strong personal brand to stand out and grow your business?
Well, for starters, we live in a time of opportunity that goes far beyond handing someone a business card and hoping they call you.
Fingers crossed! 😜
Social media platforms — for one — offer incredible opportunity to get visible and show people who you are and what you have to offer.
You don’t have a brand. You ARE the brand!
Who are 5 top personal brands that are doing it right?
I thought you’d never ask… Let’s dive in!
#1: Oprah Winfrey
- Known for her talk show The Oprah Winfrey Show that aired for 25 consecutive years
- Considered one of the most influential women in the world
- Was worth over $340 million by the age of 34
- Was criticized for promoting controversial self-help ideas, but praised for becoming a benefactor to others
- Has her OWN television network and monthly magazine called O, The Oprah Magazine
- Her power to influence public opinion has been dubbed “The Oprah Effect”
How can you ‘be like Oprah’ and build a powerhouse brand?
For one, don’t let haters slow you down. It doesn’t matter if ‘it hasn’t been done before.’ If you have a mission and a dream, step into it and the naysayers will be silenced.
#2: Gary Vaynerchuk
- Serial entrepreneur, four-time New York Times bestselling author, and social media master
- Established one of the first e-commerce wine sites: WineLibrary
- Grew his family’s wine business from $4 million to $60 million
- Co-Founded VaynerMedia, a social media-focused digital agency that providing strategy services to Fortune 500 companies
- VaynerMedia grossed $100 million in revenue in 2016
- The host of #AskGaryVee, an online Q&A show for business advice
Gary V. is a trailblazer in many ways. He realizes that a personal brand has POWER to grow a business and unlimited opportunities for the face behind the business.
There’s no one like Gary. And there’s no one like you. Speak your truth. “Document” instead of “create.” And play the long-game of building brand through marketing, instead of only on transactional sales with every encounter.
#3: Eminem (Marshall Mathers)
“Hi, my name is…What? My name is… Who?…” come on, you know the rest…!
- Known as one of the most controversial and best-selling artists of the 2000s
- The Marshall Mathers LP was noted as the fastest-selling album in rap history and considered one of the greatest rap albums of all time
- Attracted massive attention with his alter ego, Slim Shady, and created a branding empire
- Differentiated himself with transparency in sharing his real-life struggles with family and addiction
- Starred in the hit film 8 Mile in 2002, which was a fictionalized story of his own life
- Announced as the most streamed artist of all time on Spotify in 2014
Eminem is someone who has impacted me a lot. I listen to his music all the time and it gets me pumped up and ready to conquer the world!
But he’s also a prime example of someone who knows the power of personal branding for explosive growth. Love him or hate him, you can’t ignore him.
#4: Tim Ferriss
- Author of the famous New York Times bestseller The 4-Hour Workweek
- Created a buzz and used relationships with influential bloggers to make his book a bestseller and cult classic hit
- Founded BrainQUICKEN, an online nutritional supplement company
- Angel investor and advisor to startups such as StumbleUpon, Evernote, and Shopify
- Listed among The New York Times’ “Notable Angel Investors” and CNN called him “one of the planet’s leading angel investors in technology”
- His influential podcast “The Tim Ferriss Show,” has gotten him dubbed the “Oprah of Audio”
Tim Ferriss leads by example. He knows how to position himself for success by working smarter, not harder. And part of that recipe is through relationships, thinking outside the box, and creative massively valuable content for his audience.
#5: Martha Stewart
- Became the first female self-made billionaire in the U.S. by using her name to create an empire
- Has written numerous bestselling books and is the publisher of the Martha Stewart Living magazine
- Hosted the television shows Martha and Martha Stewart Living
- Purchased the various platforms related to the Martha Stewart brand and consolidated them into a new company, called Martha Stewart Living Omnimedia
- Has many exclusive lines and partnerships with names like Macy’s, Home Depot, and Petsmart
- Her photos on Pinterest are some of the most frequently shared around the world
Despite having gone to prison for lying to investigators about why she sold stock in December 2001, just before the price plunged, Martha Stewart never stopped building her brand and empire. In some ways, she become stronger for it.
Setbacks are opportunities to learn and grow stronger. She served her time, and came out stronger than ever.
These 5 are some incredible examples showing the power of building a personal brand.
The list could go on! There are so many successful people that you can pull inspiration from when building your own brand.
Just remember, at the end of the day, be true to yourself.
While there’s no exact recipe to follow, I do have a little something for you to use as a guideline.
Try my B.R.A.N.D. breakdown:
B: Books and Blogs – Use the power of writing in your business.
R: Recording Video – Record video for Facebook live, YouTube, Snapchat, etc.
A: Audio – Incorporate speaking and audio into your strategy (such as podcasting and speaking on stage).
N: Networking – Build valuable, long-lasting relationships. Your network is your networth.
D: Differentiate – Stand out from the crowd and be different. Embrace what is uniquely you.
It’s so crucial to get yourself out there in every way possible.
Let them read your ideas, see your face, and hear your voice.
Even if your audience is on the other side of the world, give them the chance to get to know you and feel like they’re right there with you. That personal connection is what it’s all about.
Build relationships with like-minded people and find mentors to support you and guide you through the journey of building your brand. Most importantly, don’t dull down your shine for anyone. Be yourself and be proud of what makes you different.
Get out there and build your B.R.A.N.D.!
PS: Download for free my Top 10 Ways to Build Your Brand here now! A free gift to you. 😀